About GGLBC
In 2019, the German LGBTIQ+ Business Chamber, GGLBC for short, is committed to more diversity, innovation and growth for all businesses in Germany. It connects global companies with LGBTIQ+-led small and medium-sized companies (SMEs for short). The chamber’s mission is to strengthen the queer community – and in particular focuses on the job market and the issue of diverse supply chains.
Collaboration & Strategy
Diverse supply chain – a topic that is not yet very common in Germany. And that’s exactly why the GGLBC planned a hybrid symposium. The idea immediately convinced us, as it is also very important to us as a lesbian-run SME to advocate for more diversity in the economy. So we warmly welcomed the challenge and were tasked with event management and support with marketing measures. The aim of the symposium was to create a platform for open exchange and to increase awareness of the topic. After familiarizing ourselves with the topic, we presented our customer with a concept that matched her goals. The individual and coordinated strategy extended from online marketing measures (website & social media), the creation of advertising materials (flyers, business cards, leporellos, etc.), to the organization, coordination and direction of the event and the technology on site.
The result
The GGLBC symposium to promote a diverse supply chain was a complete success. Over 100 participants from business, politics, SMEs, corporates and the public sector took part. The event offered inspiring moments, exciting discussions and new contacts. We are proud to have created a platform for open exchange together with the GGLBC and will continue to advocate for a more diverse and inclusive business world.