We were very happy when our boss Fabienne came around the corner with the promise of implementing the diversity campaign for the city of Cologne. The campaign was called “Our Diversity. Cologne’s strength.”
Diversity is also a strength of the all-round team. Therefore, the topic fit our ranks like no other. Fabienne has been fighting for “otherness” for years. As an Ethiopian who grew up speaking six languages, she shows more and more often that different cultural backgrounds are not a reason for exclusion. Their commitment also led to social commitments, including: at the IHK Cologne, Charter of Diversity, Gala of the German Diabetes Aid. In this way, she was able to contribute her input to a valuable campaign in the various workshops and moderated the around 20 people through various themed evenings. Cologne’s population groups – regardless of their gender and age, disability, religion, ethnicity and skin color as well as sexual identity and diversity of life – developed a campaign that focuses on what everyone has in common. After the first workshop it was already clear that all Cologne residents could identify 100% with their hometown of Cologne. So why not integrate the city of Cologne into the poster campaign as a unifying motif? And what stands more for Cologne than the cathedral? The background motif for the five poster motifs, which puts a park bench in the foreground, was quickly found. Different people from Cologne who had entered into a dialogue with each other were photographed on this park bench. The captured images should appear natural and not staged. Everyone had a lot of fun taking part in the shoot and thus participating in the campaign. The naturalness and also the joy that reigns on the set are reflected in the selected campaign images. It was incredibly nice to see how everyone involved warmed up to each other. Everyone was able to exploit their diversity and great strengths and were therefore an important part of the successful campaign, which sent a clear signal for the city of Cologne.
